Pin Trading London 2012

My close friends already know how crazy I am about mug, I collect them, all kinds of mugs. And there is another thing I enjoy (not as much as mugs off course) and there is pins.

And it was only recently that I found out how big PIN trading is during the Olympic Games.

Beyond the actual athletic competitions, perhaps no other activity draws as much fan interest at the Olympic Games than the fascinating pastime of Olympic pin trading. Both a leisurely diversion and an adventurous pursuit, pin trading has become an enjoyable way to meet others from around the world and take home a reminder of the Olympic Games.


Pin trading also has taken on near-monolithic proportions at the Olympic Games. From the moment they arrive, countless neophyte fans and seasoned collectors get caught up in the frenzy of buying and exchanging Olympic lapel pins. One of the first things noticed by travelers to the Games is virtually everyone in the host city is sporting pins on their shirts, jackets, caps, scarves or vests. Some people even wear special sashes or carry pocketed towels or soft, customized cases adorned with pins, which they can lay out at a moment’s notice for the inquisitive tourist.


The sight of athletes, officials, media, residents and even local shopkeepers and delivery crews all wearing and trading various pins in the host city has become so prevalent that the hobby has unofficially become “the No. 1 spectator sport of the Olympic Games.” And, since 1988, the hotbeds for this hottest of fan amusements have been the Coca-Cola Official Olympic Pin Trading Centers, characteristically situated in the heart of the most-popular gathering spots in the host cities of the Games.

And we from “More Than Gold” will also be there with our pins.


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